People need to be able to find you! Are you making it easy for them? If you do, then half of the work is done!

You can have the best product or service in the world, but if your potential clients don't know about you or can't find you then you won’t get any sales!

How do you make that happen? By implementing SEO (search engine optimization) and SEM (search engine marketing).

SEO means "Search Engine Optimization", which is to optimize your website to rank higher in search engine results like Google, the idea is to increase the organic quantity and quality of traffic your website gets.

SEM means "Search Engine Marketing", it is the process of driving traffic to your website by purchasing ads on search engines like Google.

Comparing both options, SEM is a faster way of reaching your goal but it has a higher monthly cost because you need to pay for the ads, SEO instead is actually free as you don't pay for ads but it is slower in it’s approach.